Hermes 2024 Q1 Window Design Blancpain Taipei 101 Limited Edition Launch 2024 Volkswagen WNEVC 2024 Boundary XR Art Installation TAC Rebrand Design 2023 Hermes 2023 Q2 Window Design Hermes 2023 Q1 Window Design Volkswagen Guagzhou Autoshow 2022 Lincoln Way 2.0 Retail & Digital Experience Citroen Space Pop-up Volkswagen Shanghai Autoshow Volvo Lifestyle Branch Annual VM Guideline Swire Taikoo Hui Seasonal Campaign 2020 LUI CHE WOO PRIZE Positive Energy Award Animation Bay is a multi-disciplined creative strategist and designer based in London. She has over four years of experience in the brand experience industry with versatile client profiles, from automobile to luxury brands. Let’s work together.