Volvo
Annual VM Guideline
2021 / China
creative directing
strategic planning
project management
Defining the Volvo lifestyle with the “new” Scandinavian visual language.
For years, Volvo has presented itself as not only an automobile but a lifestyle brand in China. Through the VM design guideline, the topline concept was delivered through VM display in multiple touchpoints across the country, from retailers, 4S stores, to seasonal special exhibitions.
Design Concept
Minimal and elegant.
A systematic but artsy display.
A neutral colour palette and materials slightly warmer tone to a touch of liveness.
