Swire Taikoo Hui
Seasonal Campaign
2020 /Guangzhou China
creative directing
strategic planning
project management
event mini-app development
Reinterpreting cultural heritages for premium shopping experiences.
Taikoo Hui is a shopping mall in Guangzhou under Swire Property. The position of the mall is young, trendy, appreciating art, fashion, and culture. Every year, the Chinese New Year event, a combination of installation and activation, features Chinese traditional art. For 2020, the chosen art and theme is "Souju (Temari Ball)".