Range Rover Sport SV Edition Two
Media Launch
2025 / Taipei, Taiwan
concept proposal
content planning
From Raw to Refinement,
Redefining Sporting Luxury
The Range Rover Sport SV represents the pinnacle of the Range Rover lineup, and the launch of “Edition Two” elevates sporting luxury to new heights. This latest iteration is a refined evolution of its predecessor, designed to be the best Range Rover yet.
For the brand, sporting luxury isn't about extravagance, but a precise blend of luxury design, world-first technologies, and unmatched dynamic capability. It's built for those who achieve the most with the least. This event will take guests on a journey of refinement, culminating in unveiling the second edition.
Creative Concept - A Journey of Refinement
The event journey is inspired by the new model's key design feature: forged carbon fiber. This material, created by layering and forging raw carbon fibers, becomes a lightweight, strong, and luxurious finish.
Mirroring this process, the experience begins with guests encountering a "raw" space, where they can explore the car's materials and components, and ends with unveiling the “refined” new model itself.
