Volkswagen
World New Energy
Vehicles Congress
creative directing
strategic planning
project management
2024 / Hainan, China
Reinforce Volkswagen as a reliable NEV brand that shares the same vision with Chinese consumers.
World New Energy Vehicles Congress (WNEVC), China's leading industry event, spearheads global progress in New Energy Vehicles (NEVs). It highlights China's cutting-edge NEV advancements and drives discourse on future development.
For Volkswagen, despite its reliable brand image and versatile electric vehicle lineup, its established gasoline car legacy remains the biggest hurdle. At WNEVC, their primary mission is to solidify their NEV credibility among government officials, business partners, and consumers. This involves bolstering the image of the ID. electric car model, showcasing tangible technological features, and articulating a clear brand vision for the electric vehicle era, thereby anchoring their reliability in the minds of stakeholders and consumers.
A content driven design
Though compact in size, we leveraged the mesmerizing power of anamorphic content as the star attraction, drawing eyes and delivering the brand message in a most engaging possible way.
And to ensure everyone experiences the full visual impact, the booth itself was expertly designed to perfectly showcase the anamorphic content.
Explore the latest model
with your “ID.Mate”
To engage more visitors in exploring new model details and technology updates, we created a gesture control interactive booth. Here, visitors can interact with the in-car digital assistant, "ID.Mate," on the screen, using Magic Leap technology. This hands-on approach fosters deeper engagement and creates a more memorable experience.
