Revitalise the Frenchness of Citroen with experiences. 

Citroen is not the typical stereotypical luxury brand in the market commonly associated with French Heritage. Citroen’s version of ‘Frenchness’ is modern, design-inspired, bold, and different, with a unique sense of humour. 

 To deliver this unique message to the market, we developed a WeChat mini-app that linked all the experiences in the pop-up into a journey.